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Information found on Techno+Marketer : Inside/ /Out: QR codes

Dickman, M. (2009, January 14). Inside/ /out QR codes. Retrieved February 19, 2015, from 

Techno+Marketer website: http://technomarketer.typepad.com/technomarketer/2009/01/ 

insideout-qr-codes.html 

Techno+Marketer is a website that is somewhat like a blog as well. In the case of this article Matt Dickman speaks about the QR codes and the ways they can be used.

Important Quotes:

"QR (or quick response) codes are, quite simply two dimensional bar codes. The codes were designed in Japan for the auto industry and they remain popular today." 

**Although this article was published in 2009, QR codes are used for many more purposes today including advertising musicians music and websites.

“The entire system works by taking a picture of the code with a cell phone camera, decoding the symbol on the device and taking an action. That action can be directing someone to a URL, passing them a phone number, giving them marketing copy or sending them a text message."

**Makes tasks much easier. Now instead of having to remember things to navigate to somewhere online, the QR code can be scanned, and will take you right there.

These days especially, people have become much more reliant on technology than ever before. Paper has become less used, and technology has taken over. The QR code, which is a two-dimensional bar code, is scanned by an app that is easily downloaded onto any smart phone. The QR code itself is easily created using a free website online. Therefore, it is a great, free way, for an artist to create an up-to-date advertising method.

QR codes can be created by anyone. They have created a convergence between printed advertisement and technology. Now, within the music industry, artists can connect much quicker with their fans using methods that are up to date with what the majority of the population today.